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The Design of Business: Hardcover Book in English - Libro The Design Of Business - Tapa Dura En Ingles

The Design of Business: Hardcover Book in English - Libro The Design Of Business - Tapa Dura En Ingles

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SKU MLA1121038977

About this item

  • Page count: 208
  • Book cover: Hardcover
  • Title: Book The Design of Business - Hardcover in English
  • Weight: 0.35 kg
  • Author: Martin, Roger L.
  • Item condition: New
  • SKU: 1422177807

Weight: 0.42 kg

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The Design of Business: Hardcover Book in English

Discover the essence of successful innovation with "The Design of Business" by Roger Martin. In today's business landscape, many companies strive to revolutionize their industries, yet often fall short of true innovation. Martin proposes a compelling theory: relying solely on analytical thinking hinders the creation of groundbreaking ideas, as it merely refines existing knowledge without challenging the status quo.

To truly innovate and thrive, businesses must embrace design thinking. This approach traces the evolution of knowledge from mystery to heuristic, algorithm, and eventually, automation. By progressing through these stages, companies can drive productivity, reduce costs, and unlock massive value.

Drawing on examples from industry giants like Procter & Gamble, Cirque du Soleil, and RIM, "The Design of Business" showcases how leading organizations leverage design thinking to propel innovation and gain a competitive edge.

Published by the Harvard Business School Press, this book offers fresh insights into the core principles of successful and profitable innovation.

- Immerse yourself in 208 pages of thought-provoking content
- Experience the tactile pleasure of a hardcover edition
- Written by the esteemed author Roger L. Martin
- Brand: Harvard Business School Press
- Dimensions: 0.22 x 0.15 x 0.02 meters
- Weight: 0.35 kilograms
- Shipping Weight: 0.35 kilograms
- Condition: Brand New

Unleash your company's potential for innovation and drive towards sustainable growth with "The Design of Business." Elevate your business acumen and strategic thinking with this invaluable resource.

AMERICAN CROSSBORDER - Your gateway to transformative business insights.

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